Details: CTR, or click-through rate, is used to measure online marketing results and compare the response to different campaigns.

For example, Campaign A receives 3,000,000 impressions and 10,000 clicks. Campaign B receives 2,000,000 impressions and 7,500 clicks. Use CTR to see which campaign receives the stronger response.

Enter the number of impressions in the View field and the number of clicks in the Click field. The calculator will calculate CTR automatically.